In consistence with the fan first pricing policy, these partners agreed to not mark up their prices in comparison to their standalone locations. [115] This became the highest grossing single night concert in the venue's history, and became George Strait's third show to earn over $10 million. Fans attending the College Football National Championship game reported significant delays in both entering and exiting the stadium, with some reporting wait times that exceeded 45 minutes to get out of the stadium at the completion of the game.[61].
[21] Daktronics also installed more than 20,000 square feet (1,900 m2) of other LED boards, including field-level advertising boards for soccer games. Several "neighborhood bars" also operate within the stadium. The stadium is currently seeking LEED (Leadership in Energy & Environmental Design) certification at the highest level from the U.S. Green Building Council. History and description. In an email sent to season ticket holders Thursday, Atlanta United announced via president Darren Eales that the club intends to open Mercedes-Benz Stadium to a limited number of fans later this season, in accordance with guidance set by the Centers for Disease Control. The middle concourse and upper bowl were eliminated in the east end zone to allow for an unobstructed view of the Atlanta skyline. Stadium officials stated that the roof would be open for 10 days, regardless of weather, to complete work on automating the roof. [78][79], Total sponsorship sales for Mercedes-Benz Stadium have reached $900 million. † – Centennial Olympic Stadium was rebuilt in 1997 as Turner Field. Aggressive attitude a must for Atalanta against Liverpool. Officially opened in 2017 and located in Atlanta’s downtown tourist and entertainment district, Mercedes-Benz Stadium is the official home for Atlanta United, representing the latest in design and features for a multi-purpose venue. Each of the eight panels operates on two straight, parallel rails; one rail is responsible for moving the panel while the other rail stabilizes the panel. “When we are prepared to welcome supporters at Atlanta United matches again, we will be implementing CDC social distancing … [85], The Peach Bowl, Celebration Bowl,[86] SEC Championship Game, and Chick-fil-A Kickoff Game[87] moved from the Georgia Dome to Mercedes-Benz Stadium in the 2017 season. The roof was required to be mechanically opened, which was a very time-consuming process.
[22], The stadium's roof can be kept open under light precipitation, as the electrical systems for all video boards in the stadium are outdoor-rated, and the field has a drainage system. [19] On July 25, 2018, in a demonstration to members of the media, the roof was opened and closed for the first time as intended, with both procedures taking approximately eight minutes each. [111] The show was attended by 50,906 people and grossed $5.021 million. The roof, which is supposed to open in as little as 12 minutes with the push of a button, was not fully operational by the time the stadium's primary tenants, the Atlanta Falcons and the Atlanta United FC, seasons began. [40][41] The proposed location of the new stadium is a large parking lot in Atlanta's Vine City neighborhood, which is less than a mile north of the Georgia Dome's current location.
The remaining two championship games scheduled for that day, Class 5A and Class 6A, as well as the four games originally scheduled for the next day were postponed and relocated to campus sites due to a major snowstorm to hit Atlanta that weekend. The stadium also has the flexibility to expand the soccer configuration into the 300 level which allows the capacity to increase to over 70,000 and in turn, provided the opportunity for Atlanta United to break Major League Soccer's single-match attendance record on October 22nd, 2017 when they housed 71,874 for their regular season match against Toronto FC. The stadium's signature feature is its retractable roof, which features a "pinwheel" consisting of eight translucent, triangular panels. Neither team competing in the game reported any issues with the playing surface. The Bergamo ground is shared with Lega Pro side Albinoleffe and has also hosted rugby matches.
[46] During a January 10, 2013 press conference, mayor Reed expressed his optimism and confidence in the construction of the new stadium; he also mentioned the possibility of the new stadium helping the city compete for its first Major League Soccer team. The bridge connects gameday parking lots and the Vine City MARTA Station to the northwest side of the stadium and The Home Depot Backyard, allowing pedestrians to avoid crossing the busy, 6 lane Northside Drive.
[28], For its concessions, Mercedes-Benz Stadium focused primarily on the quality and speed of service, variety, and pricing; the stadium includes at least 670 points-of-sale, and has a policy of "fan first pricing" for all concessions—with lower menu prices in comparison to other sports facilities during all events regardless of stature, such as a $2 beverage cup with free refills, and a $5 beer. Mercedes-Benz also holds a 10-year naming rights contract for the Louisiana Superdome signed in 2011.
[24], The stadium incorporates contemporary art into its interior and exterior design, with over 180 commissioned works, including pieces by Nari Ward, Hank Willis Thomas, and Steven and William Ladd. The world-class sports and entertainment facility does not only house ATL UTD but also fellow AMB Sports & Entertainment organization: the National Football League’s Atlanta Falcons.
It is the home of Atalanta and has a capacity of 21,300 seats. [113], In March 2019, George Strait performed a one-off concert at the venue, joined by musical guests Chris Stapleton, Chris Janson, and Ashley McBryde. [25], The upper concourse includes an area known as the "100 Yard Club", a concession and gathering area that stretches the length of the football field.
[70], In December 2014, the Georgia World Congress Center's board of governors approved a resolution to raise the cost of the stadium to US$1.2 billion. [92] The 2018 GHSA football championships were held on December 11 and 12 due to Atlanta United hosting MLS Cup 2018 on December 8[93] as well as the 2018 Celebration Bowl scheduled for December 15. The team used the curtains for six of nine home matches during the inaugural season. It also features a 3-tier, dual-level, shaded deck pavilion. ", "Mercedes-Benz Stadium Roof To Open For Only 1 More 2017 Event | 90.1 FM WABE", "Falcons expect Mercedes-Benz Stadium roof to open in 2018", "Mercedes-Benz Stadium roof opened in about eight minutes", "Atlanta Falcons stadium's Cost Will 'rise up' to $1.4 Billion", "Falcons Stadium Cost to Taxpayers, Counting Hidden Subsidies: $554 Million", "Why are Georgia taxpayers paying $700m for a new NFL stadium? [60], Hoping to address concerns of overcrowding at the ingress and egress areas of the stadium, stadium officials announced that they plan to add several more doors to the stadium. Stadium location, however, is yet to be worked out; proposed locations being reported are within walking distance of the Georgia Dome, with one site located one-half mile north, and the other one block directly south, at the one of the stadium's existing parking lots. The bridge is criticized for its immense cost, originally only planned to cost $13 million, but swelling to $33 million in part to expedite construction so it would be completed for Super Bowl LIII. [29][30] The practice helped to increase the venue's revenue, as the lower prices have been offset by increased spending on concessions by attendees. [43] They also reported on September 10 that Atlanta mayor Kasim Reed said site improvements could likely bump the total cost to US$1.2 billion; however, that does not increase the actual building cost, which still remains at an estimated US$948 million. ", "MLS in Atlanta: The $1.2 Billion Stadium Blank's New Team Will Share with the Falcons", "A guide to when Mercedes-Benz Stadium roof could be open", "Falcons, Braves Stadium Designs Advance", "Mercedes-Benz Stadium's video board could be a game changer", "Falcons Hire Firm to Build NFL's Largest Video Board", "How Atlanta became the capital of college football", "Former Crew GM, Current Falcons VP Confident Blank, MLS Will Be Fruitful Combo", "In Atlanta's New $1.5 Billion Football Stadium, the High-Priced Artworks Will Outnumber the Players – artnet News", "Gathering spaces are a big part of Mercedes-Benz Stadium's game plan", "Falcons, Braves stadium designs advance", "Home Depot Backyard opens on Georgia Dome site", "Mercedes-Benz Stadium will convert to cashless operation", "Concession prices at Mercedes-Benz Stadium are something to cheer about", "The Falcons' billion-dollar stadium will have a Chick-fil-A that's almost never open", "Chick-fil-A location at Mercedes-Benz Stadium isn't open on Super Bowl Sunday", "Falcons Prefer New Open-Air Stadium, Downtown", "Falcons Want Open Air Stadium North of GWCC", "Master Plan Phase III – New Open Air NFL Stadium", "Falcons' Push for Open-Air Stadium Gets Lift", "New Falcons Stadium Cost Could Exceed $1 billion", "New Stadium Plan: Retractable Roof, Demolish Dome", "Atlanta Falcons seeking $1 billion retractable-roof stadium", "Neighbors of Potential New Stadium Seek Voice", "Stadium Deal Could Be Done by End of Year", "Reed: Work Around New Falcons Stadium Could Boost Cost to $1.2 Billion", "GWCCA Approves Falcons Stadium Blueprint", "Falcons Seek New Dome, Not Atlanta Fixer-Upper", "Mayor Reed confident Atlanta will get new stadium", "Falcons get $200 million NFL loan for stadium", "Falcons have initial approval to go forward with futuristic stadium design", "Atlanta Falcons Owner Arthur Blank Said New $1 Billion Stadium Development Is 'in a Geally Good Place, "Blank: Falcons Stadium Groundbreaking Week of March 31", "At stadium groundbreaking, Blank lobbies for a Super Bowl", "Judge Hears Arguments In Legal Challenge Of Falcons Stadium Financing", "Falcons' stadium roof will be closed for home opener vs. Packers", "Exclusive: Mercedes-Benz Stadium officials reveal why retractable roof is delayed", "Falcons plan to open roof for home opener if weather cooperates", "Plan: Stadium roof will be closed for rest of Falcons season, open for one soccer game", "Mercedes-Benz Stadium will add more exit doors", "Downtown's Northside Drive pedestrian bridge project cost surpasses $33M", "$20+ million pedestrian bridge to Mercedes-Benz Stadium to be closed for Super Bowl", "Report: Downtown pedestrian bridge shows city not built to foster equality", "Mercedes-Benz Stadium turf will be replaced", "When will Mercedes-Benz Stadium's roof fully work?